At home, how do you watch a movie? Do you use your iPad, AppleTV, Netflix, laptop... is portable media obsolete or almost obsolete? Does this affect the Outdoor Movie business. I believe that it does. The studios hate discs because encryption is easy to break so the content is so easily pirated. I believe content will live on a device ie iTunes but eventually moves onto the cloud ie iTunes match.
Turning this "belief" into something actionable required us to rethink how we look at our outdoor movie packages, so we devised the iSeries Outdoor Movie Package, which offers a Mac based playback platform with BluRay and storage/cloud based capabilities. The goal was to offer something for today and tomorrow.
What do you think?
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